Creative project management runs the gamut. For three simple words, each is “operative” meaning the most important – depending on how you look at it. This essentially means that all three components of the process work together or not at all.
Metaphors Are Fun
Think of it this way. If “creativity” is the universe and the “project” itself is the Earth, that would make management the gravity that holds it all together. Without one, the others spin off somewhere into the dark reaches of the creative universe. Clustering them together and taking thoughtful steps at every point in the process is thus critical for successful creative launch. At Art Force and particularly, from the SmartArt Program, creative project management is essential to everything we do.