SHOWCASE: Financial Services
Client Description: Specialized Wealth Advisory Firm
The client was moving to a more luxurious office space and their desire was to create an entirely new look. Being one of it’s corporation’s top producing offices in the country, they saw the move as an opportunity to create their own unique brand. The client had an existing collection of artwork that they needed to determine what was usable and what was not.
Their clientele was predominately more sophisticated, so they needed a look that was properous and stable, without being over the top. The challenge was to strategically integrate some of the existing artwork with artwork that would be representative of the new image.
Twofold: First, beautiful original artworks were placed in the lobby area in an art rental program, that provided a sophisticated modern look that will be constantly be fresh and new. Second, the board room was enhanced with history photos which provide a feeling of long term stability and connection to the community. It also provided a nice opening for conversations between clients and representatives. All of the history photos were related to finance and historical downtown Minneapolis.
In the hallways where the space is shared with a professional sports agency, large scale urban photos were placed to provide a grand impact. The exisiting artwork inventory was used mostly in secondary locations, to help complete the space. A few of the exisiting pieces had to be reframed to match the aesthetics of the new space.