SHOWCASE: Risk Management Agency
Client Description: Private Risk Management Agency
With four decades of providing the highest caliber of insurance and risk management, Blakestad Insurance was preparing for some changes. In 2013, the company rebranded as “Blakestad” and moved from a north metro suburb to the North Loop area in downtown Minneapolis. The transition showed an ongoing commitment to meeting clients in their context, and the exciting future of the company. A new office build-out allowed more freedom to express the new branding.
As a client of the Rotating Art Program in their former location, Blakestad wanted to continue with this affordable option that would represent the new brand and location.
The new office space was a build out from a 1917 industrial manufacturing facility with an open floor plan and semi-industrial feel. The Blakestad team decided to showcase artwork that brought in bursts of color, a rustic mixed media piece, and representational photography.
Today, in the completed office, the large original artwork brightens the conference room. A long hallway showcases original photography representational of the area, and the rustic mixed-media piece and other original works in individual offices give each space punch and personality. The work Blakestad chose not only enhances the new office environment—giving clients a better product—it also breeds a professional, modern appeal representing the new brand.